Verba et Res
Words and deeds that align.
Praetur defines, expresses and embeds the identity of family businesses, holdings and foundations – brand, communication and systems, led as one.
Occasions
When something essential changes
Identity is rarely up for discussion in day-to-day business. Usually it takes an occasion to raise the question.
-
Succession and the next generation
The next generation takes over. What stays, what changes and how to say it is settled, then conveyed inside and out.
Typically: Positioning, Communication plan for the transition, Renewed presence
-
Acquisition, merger, investors
New owners, two houses becoming one, or an investor process beginning. Narrative and communication have to carry the change.
Typically: Narrative and key messages, Pitch deck, Question-and-answer briefing
-
Repositioning and visibility
A new line of business, a new market, or a foundation going public. The position is restated and made visible.
Typically: Positioning and competitor analysis, Brand, Multilingual website
-
The presence no longer fits
The business has moved on; brand, website and materials have not. They are brought up to date.
Typically: Brand and corporate design, Website, Materials
-
The systems run side by side
Contacts in spreadsheets, tools that do not connect, AI without a clear use. The way of working is set up, connected and documented.
Typically: CRM introduction, AI assistants, Training
-
When things get delicate
Critical coverage, sensitive issues, public pressure. Prepared answers and a steady hand.
Typically: Crisis preparation, Question-and-answer documents, Support when it matters
Services
Three levels, one whole
Bought separately, brand, website, communication and systems drift apart. Praetur leads them as one whole – so that what you say and what you do fit together.
-
Define
What you stand for.
Set down in writing: who you are, what you promise and what sets you apart.
Delivers
- Positioning and competitor analysis
- Logo and corporate design
- Brand guidelines
- Marketing specification (audiences, channels, budget framework, KPIs)
-
Express
How you are seen and heard.
The website and the materials, the narrative and its media work – through to the answers for critical moments.
Delivers
- Website with SEO and GEO baseline
- Online and offline materials, pitch decks
- Media relations and thought leadership
- Campaigns
- Investor and transaction communication
- Institutional and stakeholder communication
- Crisis communication
-
Embed
How it holds up day to day.
CRM, AI assistants and team tools, set up, connected, documented and explained to the team.
Delivers
- CRM introduction and migration
- AI assistants and automated workflows
- Team tools
- Training and written guides
Tactics follow the situation, even when they turn out unconventional: a confidential briefing instead of a press release, a working session instead of a presentation. In German and English, coordinated across several markets where needed.
Legal, tax and transaction matters are not part of the offer; where needed, Praetur works alongside the client’s advisers.
Engagement
Three projects, one mandate
Each level is a project with a fixed scope and a documented handover. Whatever is to be looked after on an ongoing basis afterwards falls to the ongoing mandate.
-
Project
Define
Positioning paper, competitor analysis, logo, corporate design and brand guidelines; with a marketing specification on request.
In your hands All documents and brand files for your own use.
from € ___
-
Project
Express
Website with copy, SEO and GEO baseline, and the core materials: pitch deck, presentation and print templates.
In your hands A published website with an editing guide, and materials ready to use.
from € ___
-
Project
Embed
CRM with your existing data migrated, AI assistants and automated workflows in the tools your team already uses.
In your hands Configured systems, training sessions and written guides.
from € ___
-
monthly
The ongoing mandate
Media relations, campaigns, investor and stakeholder communication, crisis readiness and the upkeep of website and systems – personally led.
from € ___ per month
Full build: all three projects under one lead, continued in the mandate afterwards on request. Scope agreed after the first conversation.
All prices net, plus VAT.
-
Listen
Conversations and a review of what exists, condensed into a brief you approve.
-
Frame
Positioning, scope and plan, in writing.
-
Build
In stages that you review one by one.
-
Hand over
Launch, training, documented handover – or continuation in the mandate.
Results
Results, not names
Anonymised out of discretion.
-
Family-owned manufacturer · Lower Austria
A new brand, a new website and a CRM, delivered in 10 weeks.
Delivered
- Brand identity
- Website
- CRM setup
Duration10 weeks
-
Family-owned holding company · Central Europe
A narrative for the investor process, a pitch deck and a communication plan for the transaction period.
Delivered
- Investor narrative and key messages
- Pitch deck and supporting materials
- Question-and-answer briefing for management
- Communication plan for the transaction period
-
Philanthropic foundation · Europe
A clear public narrative and a bilingual website for a foundation working across borders.
Delivered
- Positioning and narrative for public audiences
- Website in German and English
- Materials for institutional partners
- Briefing paper for stakeholders
About
Who is behind Praetur
[NAME], [ROLE], leads every mandate personally – from the first conversation to the handover.
[SHORT BIO: two to three sentences on background and way of working.]
For design and photography, Praetur works with a fixed circle of partners.
Few clients. Full attention.
Contact
It starts with a conversation
Tell us briefly what you are working on. Every enquiry is read personally; you will usually hear back within two working days.
Or write directly: info@praetur.com